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Dogecoin-Linked House of Doge Takes Majority Control of Italy’s Triestina

The investment is pitched as a real-world test for Dogecoin adoption, with governance changes expected next.

Overview

  • Triestina confirmed that House of Doge, the operational arm tied to the Dogecoin Foundation, is now the club’s majority shareholder in what local press describe as a first in European professional football.
  • A club note says the deal directly integrates a crypto commercialization vehicle into its structure, marking a departure from traditional sponsorships toward ownership.
  • House of Doge CEO Marco Margiotta said the move aims to connect the global Dogecoin community with the historic club and accelerate adoption through payments, partnerships and fan experiences.
  • Italian business daily Il Sole 24 Ore reports the stake was executed via Dogecoin Ventures and that a new board and club president are slated to be named in the coming days.
  • The same report notes Triestina’s previous U.S. investor exited after heavy losses, the club faced penalties over unpaid wages, and about €1.5 million in tax payments are due on Tuesday.