Doechii Releases Sitcom-Inspired Music Video for 'Denial Is a River'

The Tampa rapper's new video blends humor and drama to reflect her personal and professional journey.

The music video for 'Denial Is a River' draws inspiration from classic Black sitcoms like 'Family Matters,' complete with title cards and laugh tracks.
Doechii stars in the video alongside notable appearances from Zack Fox, Rickey Thompson, ScHoolboy Q, Teezo Touchdown, and SiR, among others.
The video creatively recounts Doechii's rise in the music industry, showcasing milestones like signing with Top Dawg Entertainment and earning Grammy nominations.
Leading up to the release, Doechii teased the video with skits and a trailer, building anticipation through performances and promotional events.
The release coincides with a live stream event, 'Denial Is a Stream,' on YouTube, further engaging fans with the song's themes and visuals.