Overview

• OpenAI launched DocuGPT on Tuesday, an AI tool that converts contracts into structured, searchable data and automates large‑scale review.
• DocuSign stock fell about 12.24% Tuesday to $72.09 and was down roughly 16% for the week by Thursday.
• DocuGPT is positioned as a direct challenger to DocuSign’s Intelligent Agreement Management, including obligation management, workflow automation, AI‑assisted review, and renewal management.
• Commentary highlights DocuSign’s entrenched position, noting use by about 95% of the Fortune 500, more than 1.7 million customers, and over 1 billion users.
• Ahead of the launch, Morgan Stanley and RBC lifted price targets in early September after a billings beat, reflecting recent operational momentum despite new competitive pressure.