Overview

• Stores including Shrewsbury, Ayr and Stockton open their seasonal shops on October 9 with extended hours to 7pm and exclusive launch offers.
• Dobbies’ festive collections are now available online, with fresh Christmas trees due in stores from November.
• The retailer has expanded its range by about 590 new product lines spanning décor, lighting, novelty characters and seasonal food and drink.
• Promotional figures highlight inventory scale, including 20,000 artificial trees, 135,000 boxes of string lights and 470,000 baubles and decorations.
• Family events start November 23 with Santa’s Arrival, and a November 27 Christmas Shopping Night will raise funds for Alzheimer’s Research UK.