Particle.news

Dobbies Launches Paid Autumn Events Programme Across UK Stores

The chain is selling pre-booked seasonal experiences to drive footfall and revenue through themed teas, paid workshops, children's Halloween sessions, dog events.

Overview

  • Dobbies published full event details in late July with tickets and booking available online for multiple stores including Livingston, Carlisle and Swindon.
  • The new Crafternoon Tea pairs a guided glass mosaic craft with a three-tier afternoon tea for £40 per person with prosecco upgrades available.
  • Children’s Little Scare-lings Halloween Tea Party features potion-making, glow-in-the-dark slime and trick-or-treat bag decorating at £15 per child while adults can join from £7.50.
  • The returning Pup-kin Patch is priced at £13.50 per dog and offers an autumn play area, obstacle course, puppuccinos and a free digital photo opportunity for participants.
  • An Autumn Terrarium Workshop led by Dobbies’ Green Team uses plants selected by senior plant buyer Claire Bishop and costs £37.50 with an optional tea add-on; the programme is clearly monetised to manage capacity and boost in-store visits.