Overview
- Dobbies is staging local Christmas Preview Evenings at multiple stores, including Stockton and Swindon, on Thursday, October 15 to open its in-store festive displays.
- Kirsty Rockey, head of brand, says about 80% of the 2026 Christmas range is new and the collection is organised into five themes: Classic Noel, North Pole, A Country Christmas, Winter Wonderland and Christmas Carnival.
- Stores will extend hours to 7pm for the events and require free tickets booked online to manage attendance while offering live demonstrations and product sampling.
- Promotions at the evenings include discounts on selected Christmas trees, string lights, baubles and pet products, plus food-hall tasting and planting demos in some locations.
- Dobbies highlights large national inventory to reassure shoppers, citing stock such as roughly 18,000 artificial trees, more than 50,000 crackers, 100,000 packs of baubles and 138,000 packs of string lights to support early demand.