DNC Launches Six-Figure Ad Campaign in South Carolina and Nevada

The campaign targets diverse voters with multilingual ads focusing on student loan forgiveness, voting rights, and a rejection of 'MAGA' Republicans.

The Democratic National Committee (DNC) has launched a six-figure ad campaign targeting minority, rural, and younger voters in South Carolina and Nevada ahead of the early primaries.
The ad blitz includes digital, print, radio, and out-of-home advertising in multiple languages, including Spanish, Tagalog, and Chinese.
The ads focus on issues such as student loan forgiveness, voting rights, and a rejection of 'MAGA' Republicans.
The DNC's decision to prioritize South Carolina and Nevada in the primary calendar is part of a strategy to uplift diverse voices that have been sidelined in previous elections.
Despite not being on the ballot in New Hampshire due to the reshuffled primary calendar, President Biden still won as a write-in candidate.