Overview
- dnata will manage product sourcing, procurement, warehousing and retail technology for the carrier’s onboard retail programme.
- Pre-flight digital browsing via Aer Lingus’ Bia pairs with contactless payments and real-time analytics to streamline onboard sales.
- A new crew iOS app will support data-led assortment decisions tailored to customer preferences.
- The launch lineup highlights Irish brands such as Sculpted by Aimee, Tan Organic, BPerfect and The Smooth Company alongside seasonal gifts.
- The programme is expected to reach about 10.5 million passengers annually across flights from Dublin, Shannon, Cork and Manchester.