Overview
- Chief Minister M.K. Stalin began the door-to-door outreach in Alwarpet, Chennai, personally interacting with residents about their access to state welfare schemes.
- The campaign mobilizes workers to visit every household and inform citizens of four years of DMK achievements while signing up new party members.
- Stalin inaugurated 208 urban wellness centres and 50 primary health centres to strengthen healthcare access across Tamil Nadu.
- The initiative targets two crore new enrolments and aims to secure at least 30 percent party membership per polling booth ahead of the 2026 polls.
- Organizers emphasize unity across caste, religion and political lines as a defence of Tamil identity against perceived central government overreach.