Overview
- dm announced on Friday that it will integrate a branded AI agent called "dm-mitgedacht – dein Einkaufshelfer" into its app at the start of next year.
- At launch the agent will provide an intelligent shopping list that helps customers assemble and manage items in their cart.
- dm says it will add features step by step, including rules-based cart adjustments and an option to complete purchases automatically, though those functions are still in development.
- Company leaders warned suppliers that the move will raise demands for high-quality, well-maintained and protected product master data so the agent can order correctly.
- The rollout places dm in a growing field of agentic commerce that already includes Knuspr in Germany and big-tech assistants abroad, and it is meant to keep customers inside dm's app rather than driving them to external platforms.