Overview

• dm confirms a limited rollout in a small number of branches and online, delivered with third‑party partners.
• Executive Sebastian Bayer says some services involve physicians, including reviews of retinal images for abnormalities.
• The AI-supported skin assessment determines skin type and condition but provides only skincare recommendations and product suggestions.
• Ophthalmology and dermatology associations question clinical standards and consumer protection and criticize the promotional framing.
• Professional bodies warn that alarming or ambiguous findings could drive customers to seek specialist appointments, potentially adding pressure to local practices, and reporters describe eye screening occurring in an in‑store booth.