Overview

• Campaign imagery showcases Bieber in tailored blazers, layered denim and varsity pieces photographed by Mikael Jansson in a raw industrial warehouse setting.
• Creative direction comes from Trey Laird with styling by Clare Richardson, hair by James Pecis, makeup by Hannah Murray and behind-the-scenes images by Tyrell Hampton.
• The collection mixes reimagined DKNY est. 1989 staples with seasonal silhouettes, including Glen Plaid blazers, faux fur coats and leather bombers.
• Accessories highlighted include the new Hadlee bag, the Paula Commuter tote, the archival Chana ’89 and a DKNY x New York Yankees cap.
• DKNY is executing outdoor placements in New York, Los Angeles and Miami alongside heavy digital and social distribution, with the fall line available globally on DKNY.com and at select retailers.