Overview

• The campaign launched Sept. 2 with Bieber wearing reimagined DKNY est. 1989 pieces alongside new Fall 2025 silhouettes.
• Photographer Mikael Jansson and creative director Trey Laird created a pared‑back industrial look in a downtown Los Angeles warehouse with signature taxi‑yellow accents.
• Media placement spans social, digital, print, and influencer partnerships, with major outdoor sites in New York, Los Angeles, and select Miami markets and posts on Bieber’s channels.
• Featured accessories include the Hadlee Bag, the Paula Commuter Tote, the archival Chana ’89, and an official Yankees collaboration cap.
• The Fall 2025 collection is available now on DKNY.com and at select retailers, with holiday imagery from the same shoot scheduled for November.