Overview

• DKNY released the campaign on Sept. 2 with imagery shot by Mikael Jansson in a downtown Los Angeles industrial warehouse.
• Creative direction is by Trey Laird, with styling by Clare Richardson, hair by James Pecis, makeup by Hannah Murray and behind-the-scenes photos by Tyrell Hampton.
• Looks fuse reimagined DKNY est. 1989 classics with modern silhouettes and feature the Hadlee bag, Paula Commuter Tote, archival Chana ’89 and a DKNY x New York Yankees cap.
• The rollout spans social, digital, outdoor, print and influencer partnerships, with notable outdoor placements in New York, Los Angeles and select Miami markets.
• The collection is available now on DKNY.com and at select retailers, and the two-day shoot also produced holiday images slated for November.