DJO’s ‘End of Beginning’ Ends Taylor Swift’s 78-Day Reign on Spotify Daily Chart After Stranger Things Finale

Overview

• Joe Keery, performing as DJO, reached Spotify’s daily most-played No. 1 with End of Beginning, displacing Taylor Swift after 78 consecutive days.
• Coverage attributes the surge to fan engagement following Stranger Things’ final episode on December 31, rather than a new release.
• Originally released in 2022 on the album Decide, End of Beginning has accumulated over 1 billion Spotify streams, according to ISTOÉ.
• On Spotify’s weekly global chart, the song ranks No. 3 behind Swift’s The Fate of Ophelia and Damon from the series Guerreiras do Kpop.
• Spotify reports Prince’s finale-featured tracks spiked in streams, with Purple Rain up 243%, When Doves Cry up 200%, and his catalog up 190%, as DJO is also listed for Lollapalooza 2026 with a Brazil date on March 22.