Overview
- A November 18 business registration update for SmartPai shows its registered capital raised to about 6.44 million yuan and adds DJI and Hangzhou Jiangyu Technology Consulting as new shareholders, alongside personnel changes.
- DJI confirmed the investment and said it reflects confidence in consumer 3D‑printing technology and industry growth potential.
- SmartPai, founded in 2015 by Hong Yingsheng, develops and sells ELEGOO‑branded consumer 3D printers, laser engravers, and STEM kits.
- TuoZhu founder Tao Ye posted that the investment agreement “specially arranged clauses related to TuoZhu,” a claim reported by Chinese media.
- Tao Ye previously led DJI’s consumer drone business and launched TuoZhu in 2020 to push industrial‑grade 3D‑printing technologies into the consumer market.