Particle.news
Download on the App Store

DJI Disputes Reports From Avata 360 Session, Calls It an Internal Demo

The company rejects attendee accounts that attributed pricing and capital‑markets statements to its private session.

Overview

  • DJI told Chinese media the mid‑November gathering centered on an unreleased Avata 360 and was an internal product experience rather than an investor meeting.
  • The company said widely circulated quotes about aggressive pricing, bill‑of‑materials disclosures, and plans to forgo financing or an IPO are seriously inaccurate and it reserves the right to pursue accountability.
  • Earlier 36Kr reporting, based on attendee recollections, had claimed DJI would price Avata 360 to directly challenge YingShi Innovation’s Antigravity and had analyzed panoramic‑drone costs, which remains unconfirmed.
  • Avata 360 has not been announced; leaked materials and third‑party expectations point to 8K/50fps 360‑video capture, 120‑megapixel panoramas, and 10‑bit D‑Log M support, with pricing speculation around $1,099–$1,299.
  • YingShi’s chairman said on Nov. 4 the company would seek growth through market competition, as observers note the FPV niche is far smaller than the broader consumer‑drone market in 2024.