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Divya Khossla Alleges Widespread Box-Office Inflation in Bollywood

In a Reddit Q&A, she said corporate bookings distort reported earnings across the industry, questioning where merit counts.

Overview

  • Khossla claimed roughly 90% of Hindi films rely on bulk ticket purchases to pad box-office figures.
  • She alleged that moneyed players also buy awards, undermining recognition based on merit.
  • She urged collective action to curb malpractice but said Bollywood is too divided to pursue reforms.
  • Her remarks expanded on her 2024 critique of Alia Bhatt’s Jigra, which reportedly grossed ₹56.93 crore against an ₹80 crore budget.
  • Alia Bhatt has not responded publicly, while Karan Johar previously posted a cryptic note about choosing silence.