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Dispatch Maker AdHoc Rejects Generative AI as a Creative Substitute

The studio frames its position as a commitment to human performance following Dispatch’s breakout success.

Overview

  • Creative director Nick Herman said AI cannot replicate Jeffrey Wright’s or Aaron Paul’s performances, calling AI a production tool rather than a source of creative ideas.
  • Herman added that AI is “maybe a creative solution if you aren’t creative,” underscoring the team’s reliance on actors to elevate material with unexpected nuance.
  • Executive producer Michael Choung said AdHoc is monitoring AI but insists its work has to be made by people, noting that “good enough” results are unacceptable for the studio.
  • Dispatch launched in late October on PS5 and PC at $30, surpassed 1 million sales in its first 10 days, and reached a reported peak of over 220,000 concurrent players on Steam.
  • The stance arrives as AI use in games faces scrutiny, with Valve requiring Steam AI-use disclosures and industry figures both criticizing and adopting the technology, including titles like Arc Raiders.