Overview

• DisneyStore.com’s Halloweek event is in its second day, unveiling the Winnie the Pooh ‘Happy Hunny-ween’ collection of themed apparel and accessories set to go live on August 5.
• Silhouette teasers hint at upcoming villain- and character-themed drops featuring Maleficent, other Disney villains, Mickey Mouse, Goofy and Donald Duck during Days 3–5.
• The five-day event runs through August 8 with daily franchise-focused collections designed to build anticipation for Halloween merchandise ahead of the season.
• Disneyland Resort and Magic Kingdom launched complementary Halloween merchandise assortments on August 4 to reinforce a coordinated online and in-park retail strategy.
• The inaugural drop featured Tim Burton’s The Nightmare Before Christmas items including Jack Skellington ear headbands, Oogie Boogie glow-in-the-dark apparel and themed home goods.