Disney’s Star Wars hotel to permanently close after just one year of operation, company considers further failure
- Disney's Star Wars: Galactic Starcruiser, an immersive hotel experience, will end its final voyage on September 28, 2023 after just one year of operation.
- The high cost of the experience, starting at nearly $5,000 per couple for a two-night stay, and the role-playing element may have deterred potential guests, leading to the hotel's closure.
- The Galactic Starcruiser represented an investment of hundreds of millions, possibly close to $1 billion, for Disney.
- Disney considered retheming and modifying the Galactic Starcruiser but ultimately decided to close it permanently.
- Plans for additional Galactic Starcruiser hotels at Disney resorts worldwide were considered but never announced following the announcement of the first hotel's closure.