Disney's Star Wars: Galactic Starcruiser Closure

A deep dive into why the ambitious immersive experience couldn't sustain itself beyond 18 months.

The Galactic Starcruiser was intended as an immersive Star Wars-themed role-playing experience, not a traditional hotel.
High costs and complex expectations for guest participation led to its downfall.
Reviews were mixed, with some praising the creativity and others criticizing the value for money.
A YouTube video essay by Jenny Nicholson dissecting the closure has garnered nearly 3 million views.
Disney aims to learn from this project to enhance future immersive experiences.