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Disney’s 'Snow White' Underwhelms with $87M Global Box Office Debut

The live-action remake faces financial losses, critical panning, and cultural backlash despite topping the weekend box office.

Rachel Zegler as Snow White in red
This image released by Disney shows Rachel Zegler in a scene from Snow White. (Disney via AP)
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Overview

  • The film grossed $87.3 million globally in its opening weekend, far below its $250-$270 million production budget and initial projections.
  • Critics have largely dismissed the film, with a 44% Rotten Tomatoes score and complaints about its lackluster performances and creative choices.
  • Pre-release controversies, including Rachel Zegler's comments about the original film, CGI dwarves, and political tensions, have overshadowed its release.
  • Disney scaled back marketing efforts and premiere events, which analysts suggest may have contributed to the film's weak performance.
  • Unexpectedly, the film performed proportionally better in Republican-leaning states, despite being labeled 'woke' by critics.