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Disney's 'Snow White' Struggles at Box Office Following Controversies

The film's underperformance is tied to backlash over lead Rachel Zegler's social media posts, creative changes, and casting decisions, as well as tensions with co-star Gal Gadot.

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(L) Jonah Platt attends the opening night performance of "A Transparent Musical" at the Mark Taper Forum on May 31, 2023 in Los Angeles, California. (R) Rachel Zegler attends the special screening of Disney's "Snow White" at The Whitby Hotel on March 20, 2025 in New York City.
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Overview

  • The 'Snow White' remake grossed $87.3 million globally in its opening weekend, far below its $270 million production budget.
  • Rachel Zegler's pro-Palestine and anti-Trump social media posts drew criticism, with producer Marc Platt flying to address the issue in 2024.
  • Tensions arose between Zegler and co-star Gal Gadot, with Disney increasing security for Gadot after she received death threats linked to Zegler's posts.
  • The film faced additional backlash over Zegler's casting and creative updates to the original story, including feminist themes and changes to iconic characters.
  • Jonah Platt, son of the film's producer, publicly criticized Zegler's actions, blaming her for the film's financial struggles and strained promotional efforts.