Overview

• The pastel ghost collection featuring Mickey and Minnie, along with the Winnie the Pooh Halloween line, debuted August 4 at park stores and resort boutiques and has seen rapid sell-outs, led by the light-up Minnie Ghost.
• DisneyStore.com’s Hallo-Week event runs through August 8 with timed daily drops of themed merchandise, including The Nightmare Before Christmas and Pooh collections.
• Major retail locations such as Emporium, World of Disney and Discovery Trading Company now offer expanded Halloween lines, from Mickey Pumpkin to Disney Villains.
• Resort dining outlets and merchandise locations are gearing up for a mid-August introduction of seasonal snacks, limited-edition sippers and novelty buckets with purchase limits.
• All releases build toward Mickey’s Not-So-Scary Halloween Party, which begins August 15 and runs select nights through October 31.