Overview

• Otro Viernes de Locos premiered in Mexico on August 7 under Disney’s theatrical-first release strategy.
• The sequel reunites Lindsay Lohan and Jamie Lee Curtis in a body-swap comedy that now involves a mother, her daughter and a future stepdaughter.
• Fan-packed premieres in Mexico City generated early social media buzz for the film’s humor and expanded family dynamics.
• Lindsay Lohan’s red-carpet looks during the global promo tour paid homage to her early-2000s roles and amplified nostalgia-driven marketing.
• The film’s exclusive theatrical launch precedes its scheduled release in other international and U.S. markets.