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Disney’s Live-Action 'Snow White' Faces Financial and Critical Struggles

The film's poor box office performance and negative reception highlight challenges with casting decisions, narrative changes, and political controversies.

Rachel Zegler as Snow White
People protest the Israel-Hamas war Wednesday, May 1, 2024 at the University of Wisconsin-Madison in Madison, Wisconsin.
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Overview

  • Snow White has grossed $87.3 million globally, far below the $540–675 million needed to break even on its $240–270 million production budget.
  • The film received overwhelmingly negative reviews, including a 1.6 IMDb rating and a 42% Rotten Tomatoes score, making it one of Disney's lowest-rated films.
  • Lead actress Rachel Zegler faced backlash for her social media posts, including pro-Palestine comments and criticism of Donald Trump, which some insiders claim impacted the film's reception.
  • Disney reportedly hired a social media specialist to manage Zegler's posts and increased security for co-star Gal Gadot following threats linked to the controversies.
  • The film's updates to the original story, including a focus on Snow White's leadership and the use of CGI dwarfs, have been polarizing among audiences and critics.