Disney’s Live-Action Snow White Faces Fallout from Controversy and Box Office Struggles

Rachel Zegler's 'Free Palestine' tweet and other social media posts have drawn criticism, adding to the challenges of a film already underperforming financially and facing narrative backlash.

Rachel Zegler's August 2024 'Free Palestine' tweet reignited debates about political expression and its impact on Disney's Snow White remake, prompting internal concerns at Disney.
The film grossed $87.3 million globally in its opening weekend, far below its $270 million production budget, reflecting financial and reputational challenges.
Disney executives reportedly addressed the fallout from Zegler's tweet, which led to increased security measures for her Israeli co-star Gal Gadot after she received death threats.
Criticism extends beyond Zegler's social media activity to casting decisions, storyline updates, and the portrayal of the seven dwarfs, which some viewed as inconsistent with progressive values.
Zegler agreed to work with a Disney-paid social media specialist to manage her posts after discussions with producer Marc Platt about the repercussions of her statements.