Disney's Live-Action 'Snow White' Faces Box Office Challenges

Projections for the film's opening weekend drop further, reflecting ongoing controversy and tepid audience interest.

The latest box office projections for Disney's live-action 'Snow White' remake estimate an opening weekend gross of $48–58 million, with $53 million as the target figure.
The film, with a reported production budget exceeding $240 million, would need to gross at least $600 million globally to break even, raising concerns about its financial viability.
The movie has faced significant backlash since its announcement, including criticism of its casting and updates to the original story, which some fans perceive as disrespectful to the 1937 animated classic.
Rachel Zegler, who stars as Snow White, has attempted to address the criticism but has struggled to shift public sentiment, with negative online engagement continuing to grow.
Despite the challenges, Disney is planning a final marketing push ahead of the film's March 21 release, aiming to attract its target demographic of younger and female audiences.