Overview
- Business Insider reported that Disney gives some tech employees an AI Adoption Dashboard that shows active users, request counts, and tokens used, along with a visible leaderboard of power users.
- The dashboard recorded one worker invoking Anthropic’s Claude about 460,000 times over nine workdays in mid-April, which averages roughly 51,000 uses per day.
- Staff describe a competitive “tokenmaxxing” push to rack up usage, and managers have encouraged more AI use even as higher volumes can drive up bills.
- Tokens are the billing unit for AI models, so large usage can become costly as Disney shapes a broader AI plan following a collapsed OpenAI partnership.
- The system has been in place for months and predates CEO Josh D’Amaro, and similar efforts elsewhere include Meta’s now-closed “Claudeonomics” tracker and Visa’s reported 1.9 trillion tokens a month.