Overview
- The Cutie Ghost Collection went live on DisneyStore.com on Monday, August 10, making the pastel Mickey and Minnie ghost merch that debuted in parks available to online shoppers.
- The line reimagines Mickey and Minnie as friendly ghosts in white, pink and orange and spans apparel, accessories, plush, home goods and kitchen items.
- DisneyStore added exclusive pieces to the online drop, including a $59.99 light-and-sound Mickey bubble and a $19.99 Mickey and Minnie meal set, with overall prices reported between $16.99 and $79.99.
- Disney staged a parks-first rollout that began on Aug. 3, leaving some items park-exclusive while the online release expands access for customers who could not visit Walt Disney World or Disneyland.
- Coverage notes strong demand from collectors and likely rapid sell-outs, and shoppers face purchase decisions shaped by limited runs, occasional delayed restocks and free-shipping thresholds such as the $85 offer cited by Disney Store coverage.