Overview

• Sales open Tuesday, August 26 via an online queue that appears no earlier than 8:45 a.m. PT, with purchases beginning no earlier than 9:00 a.m. PT while supplies last.
• Pricing is set at $599 for the Southern California–only Imagine Key and $974 for the Enchant Key, with a monthly payment plan offered to eligible California residents.
• Reservation caps differ by tier, with Enchant holding up to four reservations and Imagine holding two, plus 10% discounts on select dining and merchandise and a 25% parking discount in the Toy Story lots.
• New passes can be used starting with Halloween Time and Plaza de la Familia and remain valid for the following 12 months, with Disney adding some Monday–Thursday availability in early December 2025 for Imagine.
• Believe and Inspire remain unavailable for new purchases and are limited to renewals, and all Magic Key tiers continue to be renewable year‑round.