Overview

• By late August, the Walt Disney Studio Store at Disneyland Paris began selling Christmas merchandise and displaying festive décor.
• Guest response was split, with some celebrating the early start and others objecting that it is too soon for holiday themes.
• A social media post from park watcher Matt (@DisneyScoopGuy) captured criticism with the comment, “It’s August. What are we even doing anymore?”
• Shoppers finding the rollout welcome praised the selection of themed merchandise, decorations, and holiday-inspired treats.
• Reporters note this timing is consistent with Disney parks’ early-season practices and mirrors a broader retail push to lengthen holiday marketing windows.