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Disneyland Paris Removes Final ‘Walt Disney Studios’ Sign as Rebrand Advances

The change signals a pivot from a studio backlot concept to a broader adventure-led identity.

Overview

  • New photos posted on October 16 show the last “Walt Disney Studios” lettering taken down from the park’s entrance arch.
  • The park is transitioning to the Disney Adventure World name as part of a strategy to expand beyond film-production theming.
  • Construction has begun on a large Lion King–inspired log flume attraction first announced at Disney’s D23 event.
  • Disneyland Paris’ World of Frozen expansion is scheduled to open in spring 2026, adding a major new land to the park.
  • Additional legacy elements, including the interior “That’s a Wrap!” gate text, have been removed, drawing both nostalgic and welcoming reactions from fans.