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Disneyland Paris Cancels BHV Christmas Collaboration Over SHEIN Deal

Disney says BHV’s agreement with fast-fashion retailer SHEIN created conditions that made the project unworkable.

Overview

  • The scrapped partnership covered a BHV-hosted “It’s a Small World” pop-up and window displays scheduled for November 4 to December 31.
  • Disneyland Paris confirmed the cancellation to AFP on October 25, just weeks before the holiday season begins.
  • BHV recently entered an agreement with SHEIN and Société des grands magasins, the commercial property company that operates the department store.
  • Core holiday offerings will proceed, including Mickey’s Dazzling Christmas Parade, the Let’s Sing Christmas! show, tree-lighting ceremonies, and staged snowfall moments.
  • A new meet-and-greet featuring Mrs. Claus alongside Santa will debut as part of this year’s festivities.