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Disney x Formula 1 Merch Sells Out Within Hours Ahead of Las Vegas Grand Prix

The adult-oriented line pairs Disney iconography with motorsport design to court F1’s global fan base.

Overview

  • Most items from the Disney x Formula 1 collection sold out shortly after the drop, according to multiple merch reports.
  • Four products remain accessible to shoppers: a knit beanie ($50), a classic twill baseball cap ($55), a keychain ($40), and a nine-piece sticker set on pre-order for $15.
  • The sticker set is listed for pre-order with expected availability on November 20, aligning with Las Vegas race week.
  • The capsule was positioned as a first-of-its-kind collaboration for adults and launched in the lead-up to the Nov. 20–22 Las Vegas Grand Prix.
  • F1 executive Emily Prazer said the partnership introduces Mickey & Friends to F1 audiences and opens Disney to F1’s reported 820 million fans worldwide.