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Disney World Sets Wishables at $17.99 as New Shimmer Series Debut at EPCOT

The higher price highlights a shift toward premium merchandising that leans on blind-box collecting.

Overview

  • Walt Disney World now prices Wishables mystery plush at $17.99 each, reflecting a confirmed new price point in park shops.
  • Two shimmer lines have launched: an Aristocats 55th‑anniversary set at EPCOT’s Creations Shop and a World Showcase series at World Traveler near International Gateway.
  • At $17.99 per box, completing a typical five-character set can approach $90 if no duplicates are pulled.
  • The move tracks with broader merchandise inflation, including October 2025 graphic tee increases to $32.99 and reduced multi‑purchase discounts, plus Spirit Jerseys commonly near $80.
  • Fans are voicing frustration on TikTok, with some collectors choosing fewer series or turning to resale and off‑site options to target specific characters.