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Disney World Raises Graphic T-Shirt Prices, Trims 'More Magic' Discount

The tweak fits a broader pattern of quiet price adjustments across Disney operations.

Overview

  • Base prices for popular graphic tees increased to about $32.99 from $29.99 across Walt Disney World shops.
  • The “More Magic” two-for offer now prices shirts at roughly $29.99 each, cutting the effective savings to about 9% from roughly 16%.
  • The updated pricing is live across park gift shops, resort hotel stores, and World of Disney at Disney Springs.
  • BlogMickey documented the change and Inside the Magic amplified the report on October 6, noting the shift was implemented recently.
  • Guest forums reflect frustration, with many saying the discount now largely restores the former base price as Disney rolls out other increases such as dining, travel protection, and Lightning Lane pricing.