Overview

• Graphic tee base prices on the resort’s ‘More Magic’ racks have increased to $32.99 from $29.99, with the two‑shirt price now $29.99 each.
• The change reduces the promotion’s value from roughly a 16% discount to about 9%, according to multiple park-focused outlets.
• Reporters observed the new pricing across Walt Disney World shops on October 6 after indications the update began near the late‑September fiscal-year turnover.
• Some online listings on shopDisney still show prior $29.99 pricing, pointing to a staggered rollout across sales channels.
• Coverage frames the adjustment as part of Disney’s recurring October price updates across guest touchpoints, drawing immediate frustration from fans.