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Disney World Puts Valentine’s Day Merch on Shelves With Christmas Still Underway

The early rollout reflects a strategy to capture peak holiday shopping for Valentine’s gifts.

Overview

  • Guests in mid-December found 2026 Valentine’s items displayed alongside Christmas decor at multiple Walt Disney World shops.
  • Sightings were documented at World of Disney in Disney Springs and Riverside Depot at Disney’s Animal Kingdom.
  • Noted products include a Minnie ear headband for $36.99, a collared shirt for $59.99, and a Minnie t‑shirt for $46.99.
  • Photos and reactions on social media amplified the early rollout, with responses ranging from excitement to frustration.
  • Coverage frames the move within Disney’s trend of earlier seasonal timing, with critics warning it can dilute the limited-time feel of holiday merchandise.