Overview
- The new mobile-first feed will deliver a personalized, swipeable stream that refreshes in real time based on each user’s recent activity and interests.
- Disney says short-form entries could range from original microcontent to repurposed social clips or reframed scenes from longer titles, with sports and news included.
- The initiative builds on ESPN’s Verts, which has tested swipeable, personalized highlights within the ESPN app.
- Disney Advertising unveiled a video-generation tool headed to beta with select clients in the coming months, an AI planning tool, and a Compass brand portal tied to Affinity Solutions, CINT, EDO, Innovid and VideoAmp.
- Disney noted its OpenAI Sora licensing deal covering hundreds of characters, with curated AI-generated videos expected to appear on Disney+ under guardrails excluding talent likenesses or voices, as it readies a combined Disney+/Hulu experience later in 2026.