Disney+ Updates Terms to Allow Advertising on Every Plan

The change makes explicit that Disney may place ads before or after content, with the company signaling a push to grow its advertising inventory.

Overview

Disney+ updated its subscriber agreement and began prompting users to accept the new terms, a move first reported on Saturday, September 19, that confirms advertising can appear across all subscription tiers.
The terms reserve the right to show ads mainly before or after playback and in promotions, sponsorships, product integrations, live programming and special events rather than guaranteeing mid-roll breaks in every on-demand title.
Junior Mode profiles are the only stated exception to the new language, and Disney’s help information warns some promotions may be unskippable and that use of ad blockers could disrupt playback.
The visible login prompt in Germany prompted immediate user backlash online, with some subscribers reporting heavy ad frequency and saying the changes make them consider canceling their subscriptions.
The update fits a wider streaming trend toward ad-supported revenue and follows Disney executive comments about expanding ad inventory and exploring a free, ad-supported tier to attract more viewers.