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Disney+ unveils Perks loyalty program for U.S. subscribers

The U.S.-only program delivers free trials, partner discounts, exclusive sweepstakes with international rollouts planned later this year

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Overview

  • Disney+ Perks launched May 29 at no extra cost for all active Disney+ and bundle subscribers with many sweepstakes open to U.S. residents aged 18 or older.
  • Twelve initial benefits include a six-month DoorDash DashPass trial, free CLEAR+ and Duolingo subscriptions, 20% off adidas purchases and chances to win tickets to the Freakier Friday premiere or a four-night Disney Destiny cruise.
  • Disney+ has committed to adding new perks on a rolling basis to encourage subscribers to engage with content and partner offers.
  • Hulu will debut its own Perks program on June 2 with weekly additions such as event-ticket sweepstakes and discounts from partners like Microsoft and LG Electronics.
  • After its U.S. debut, Disney plans to expand Disney+ Perks internationally later in 2025.