Disney Unveils New Avengers, Star Wars, and Pixar Attractions at SXSW

Robert Downey Jr. joins Disney executives to preview upcoming theme park rides and highlight the company's approach to immersive storytelling.

Robert Downey Jr. made a surprise appearance at SXSW to showcase the Stark Flight Lab, a new Avengers Campus ride at Disneyland featuring gyro-kinetic pods inspired by Tony Stark's workshop.
Disney announced plans to double the size of Avengers Campus at Disneyland Anaheim, with new attractions and appearances by Fantastic Four characters in Tomorrowland.
Pixar's Pete Docter introduced a Monsters Inc.-themed suspended roller coaster and a Cars off-road rally race ride for Disney parks, both featuring innovative technology for immersive experiences.
Star Wars updates include a new mission for the Millennium Falcon: Smugglers Run ride, tied to an upcoming Mandalorian movie, and new droid characters for Galaxy's Edge parks.
Disney leaders emphasized their strategy of integrating storytelling across films, TV, and theme parks, with early collaboration between filmmakers and Imagineers to create seamless, immersive worlds.