Disney Unveils Large Haunted Mansion Merchandise Drop
The multi-category rollout aims to lengthen Disney’s pre-Halloween selling window through wide product variety that includes collector-focused limited editions.
Overview
- The collection, which was publicly unveiled Thursday, is available at Walt Disney World parks and on DisneyStore.com with several items moving quickly after the launch.
- Products span apparel, accessories, home décor, plush, sleepwear and collectible figures, with many pieces featuring the attraction’s iconic wallpaper motif.
- The rollout uses park-first drops and online availability to create urgency and appeal to collectors with exclusive items and park-only offerings.
- Disney timed the release to lead into Mickey’s Not-So-Scary Halloween Party on August 7, 2026, positioning the line as an early-season merchandising push.
- Reporters call this one of the broadest Haunted Mansion merchandise campaigns in recent memory, giving fans new ways to celebrate the ride while the attraction itself remains unchanged.