Overview
- Debuting the evening of November 12, Disney ran a first-of-its-kind interactive billboard above its Times Square store linked to A Disney Holiday Short: Best Christmas Ever.
- Fans could submit drawings online or on site and watch them animate on the massive screen in real time.
- Coverage reports thousands of doodles were sent from across the United States, reflecting broad participation beyond New York.
- In-person participants at the Disney Store Times Square received complimentary customizable Mickey Mouse ears created for the experience.
- The character Doodle from the short appeared on the display as Disney framed the event within its seasonal Make Someone’s Holiday Magic campaign, which continues with charitable activations and park experiences.