Particle.news

Download on the App Store

Disney Unveils Cutie Ghost and Pumpkin Spice Collections in Coordinated Halloween Rollout

Online debut of the pastel Cutie Ghost alongside the Pumpkin Spice line fuels guest excitement following Disney Vacation Club’s in-park rollout

Image
Image
©Disney Store

Overview

  • Disney Vacation Club members can now purchase exclusive Halloween apparel and accessories at Saratoga Springs Resort, Disney’s Animal Kingdom Villas and Disneyland Hotel’s Fantasia Shop
  • Key items from the Cutie Ghost collection—including Minnie Ears, pajamas and sweatshirts—launched online August 11 and sold out within hours
  • Pumpkin Spice-themed Loungefly mini backpacks, Spirit Jerseys and headbands went live simultaneously on the Disney Store website
  • Magic Kingdom Emporium and Disneyland’s World of Disney continue to showcase autumn-themed window displays and seasonal décor ahead of Mickey’s Not-So-Scary Halloween Party
  • The staggered, multi-channel release strategy is timed to boost retail revenue and enhance guest engagement across parks, e-commerce and member-exclusive channels