Overview

• Walt Disney Imagineering coined the term “Conjured Architecture” after field studies in Paris and Barcelona that focused on Art Nouveau and Modernisme influences.
• Disney Legend and former animator Andreas Deja is officially consulting to align the land’s architecture, color, and atmosphere with classic villain character art.
• Creative leadership was reiterated with Wyatt Winter leading the team and Caroline May serving as executive creative director.
• The expansion beyond Big Thunder Mountain remains planned to include two major attractions plus themed dining and retail, consistent with prior announcements.
• Disney shared no attraction specifics, character lineup, or opening timeline, while preparations at Magic Kingdom for the project are underway.