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Disney Unveils 'Conjured Architecture' for Magic Kingdom Villains Land

Disney detailed a 'Conjured Architecture' design approach to translate animated villain aesthetics into real-world spaces.

Overview

  • At Destination D23, Imagineering shared new creative research and visuals for the Villains-themed expansion planned beyond Big Thunder Mountain at Magic Kingdom.
  • The design draws on Art Nouveau in Paris and Modernisme in Barcelona, incorporating rich jewel tones, stained glass, and painted metals to shape the land’s look.
  • Animator and Disney Legend Andreas Deja is officially consulting to ensure characters’ personalities inform movement, lighting, and environmental choices.
  • Wyatt Winter leads the project with Caroline May as executive creative director, framing the land around two major attractions plus themed dining and shopping.
  • Disney did not provide a construction schedule or opening date, signaling that timing for the expansion remains unannounced.