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2w ago

Disney to Retire Hulu App in 2026, Folding Service Into a Single Disney+ Platform

The plan will streamline Disney’s streaming business by collapsing Hulu into Disney+ with a new focus on profitability over subscriber counts.

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Disney announced a merger with Hulu after a whopping deal with Comcast

Overview

  • Disney will phase out the standalone Hulu app in 2026, integrating its full library into Disney+ while still offering customers the option to buy Hulu or Disney+ subscriptions individually.
  • Starting in fall 2025, the Hulu brand will replace the Star tile on Disney+ internationally to unify general entertainment under one global platform.
  • The company will cease reporting separate subscriber numbers and average revenue per unit for Disney+, Hulu and ESPN+ as it shifts to direct-to-consumer profitability metrics.
  • A new standalone ESPN streaming service will launch on August 21 at $29.99 per month and will be available in bundle packages with Disney+ and Hulu.
  • Disney has proposed a joint venture with Fubo to integrate Hulu + Live TV into the Disney+ app in 2026, aiming to capture advertising efficiencies and reduce churn.