Overview

• Hulu will become the general‑entertainment brand inside Disney+, replacing Star across international markets including Mexico and Latin America.
• General‑entertainment and mature titles will move into a Hulu tab within Disney+, with existing parental controls and PIN‑protected profiles unchanged.
• The update is a rebranding and section reorganization within Disney+, not the launch of a separate paid service.
• The shift continues Disney’s multi‑year integration strategy following the 2024 consolidation of Star+ content and ESPN into Disney+.
• Separately from the rebrand, U.S. Disney+ prices will rise on October 21, 2025, and outlets report no new Mexico price changes tied to the Hulu rollout.